When a user first enters the site, a modal window materializes to offer viewers access to Milk Makeup’s community mailing list. Unlike other websites, Milk Makeup’s modal window introduces a straightforward call to action. The short form it presents is easy for users to complete. The blank white background, gray typeface, and “Join” make the module window pop, but it doesn’t take away from the overall vibe of their website.
March 24, 2021