Milk Makeup

Milk Makeup

Milk Makeup’s website combines creativity with ingenuity. The bright colors, minimalistic format, and simple menu barenhance the user experience. Their design allows users to interact with their product by offering a website that’s more about aesthetics than content. The design uses a basic CSS and Javascript program to strengthen its UI and UX. Milk Makeup uses close-ups and profile shots to personalize their product, improving user experience and encourages site exploration.

When a user first enters the site, a modal window materializes to offer viewers access to Milk Makeup’s community mailing list. Unlike other websites, Milk Makeup’s modal window introduces a straightforward call to action. The short form it presents is easy for users to complete. The blank white background, gray typeface, and “Join” make the module window pop, but it doesn’t take away from the overall vibe of their website.