AIGenerative Engine Optimisation (GEO): Why You Need to Care Now
GENERATIVE ENGINE OPTIMISATION (GEO).jpg
AI, GEO, SEO, Website Design

Generative Engine Optimisation (GEO): Why You Need to Care Now

Generative Engine Optimisation (GEO): Why You Need to Care Now

Search is changing. People aren’t just using Google anymore; they’re asking AI tools like ChatGPT, Perplexity, and Google’s new SGE (Search Generative Experience) to get answers.

If your content isn’t being picked up by these tools, you’re missing out.

That’s where Generative Engine Optimisation (GEO) comes in.

What Is GEO?

GEO is about making your content easy for AI tools to understand, trust, and include in their responses.

It’s not about ranking #1 on Google. It’s about being the source an AI tool pulls from when someone asks a question.

Why It Matters

  • AI tools are becoming the main way people search.
  • They summarise answers instead of listing links.
  • If your content isn’t optimised for this shift, it gets ignored.

How To Optimise for GEO

1. Write Clear, Authoritative Content

  • Focus on a specific topic; not something broad.
  • Keep it tight and useful.
  • Include data, real examples, or expert insights.
  • Show why you’re worth listening to.

2. Answer Actual Questions

  • Use tools like AnswerThePublic or Reddit.
  • Structure your content as answers to questions.
  • Add headers like “How does X work?” or “Best way to do Y.”

3. Use Related Terms and Concepts

  • AI tools work on context, not just keywords.
  • Mention related terms and concepts.
  • Link out to helpful, relevant sources.

4. Be Trustworthy and Citable

  • Cite stats, quotes, or research.
  • Write in a way that’s quotable; short, clear, confident.

5. Use a Real Name and Bio

  • Add an author bio.
  • Use structured data where possible.

6. Keep the Language Simple

  • No fluff. No jargon. Just value.
  • Short sentences, clean structure.

7. Target Snippet-Friendly Content

  • Answer key questions at the top of the post.
  • Use bullet points and clear formatting.

What Success Looks Like

  • Your blog gets mentioned in ChatGPT or Perplexity.
  • Your content appears in Google SGE.
  • People find your content without needing a search engine link.

Final Thought

GEO isn’t a buzzword; it’s where things are heading.

Ask yourself:

If someone asked ChatGPT about your topic, would it include anything you’ve made?

If not, now’s the time to fix that.

Want help with GEO? Let’s talk.

 

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